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Des conseils concrets pour mieux vendre en ligne

Des guides pratiques pour structurer votre boutique, améliorer vos pages et prendre les bonnes décisions avant d’investir.

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Les derniers conseils

Des réponses claires aux questions que se posent les entrepreneurs avant de créer ou d’améliorer leur site.

Guide pratiqueHow to organize collections in a Shopify store?
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How to organize collections in a Shopify store?

Practical guide to structuring collections, menus and filters in a Shopify store without unnecessarily complicating the catalog.

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Guide pratiqueHow to optimize a Shopify product sheet for SEO?
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How to optimize a Shopify product sheet for SEO?

Practical method for optimizing the SEO of a Shopify product sheet: intent, content, images, mesh, variations, structured data and controls.

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Guide pratiqueWhat to put above the "Add to Cart" button?
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What to put above the "Add to Cart" button?

Find out what information to place before the Add to Cart button: benefits, variations, prices, delivery, reinsurance and mistakes to avoid on Shopify.

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Guide pratiqueHow to improve the product sheets of an existing store?
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How to improve the product sheets of an existing store?

Convenient way to audit, prioritize, and improve product sheets for an existing Shopify store without starting from scratch.

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Guide pratiqueHow to create an effective Shopify collection?
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How to create an effective Shopify collection?

Merchandising guide · Shopify How to create an effective Shopify collection? A powerful collection helps visitors quickly find the right products, co...

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Guide pratiqueHow to use customer reviews on a product sheet?
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How to use customer reviews on a product sheet?

Find out where to place customer reviews, how to collect them, moderate them and use them transparently on a Shopify product sheet.

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Guide pratiqueHow to present the benefits of a product without exaggerating?
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How to present the benefits of a product without exaggerating?

Learn how to present the benefits of a product accurately: method, examples, evidence, wording to avoid and checklist for your Shopify listings.

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Guide pratiqueHow many photos should you put on a product sheet?
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How many photos should you put on a product sheet?

Visual guide · Product sheet How many photos should you put on a product sheet? The right number is not the one who fills a gallery. It is the one th...

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Guide pratiqueHow to write a compelling product description?
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How to write a compelling product description?

Seven-step method for writing clear, credible and compelling product descriptions, with examples, checklist and SEO tips for Shopify.

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